Vercom has concluded a conditional purchase agreement from Itema Ventures, UAB and Gediminas Andrijaitis - after the fulfillment of the conditions precedent - 65% of MailerLite shares and 100% of shares in selected subsidiaries belonging to the MailerLite group (in particular a company registered in the USA and Ireland), Vercom reported by revealing delayed confidential information. In addition, Itema undertook to contribute 35% of the shares in the share capital of MailerLite as a contribution in kind to cover the shares in the share capital of Vercom, which it will take up in the increased share capital of this company. The total value of the transaction was set at EUR 84.13 million, it was also announced. These are, in particular, the companies: (i) MailerCheck, Inc. based in Delaware (USA), (ii) MailerSend, Inc. based in Delaware (USA), (iii) MailerLite Limited based in Dublin (Ireland), (iv) MailerLite, Inc. based in Delaware (USA). “MailerLite is a global provider of e-mail communication tools for business customers in the field of sending transactional and marketing messages as well as verification of e-mail lists. The main markets of MailerLite's operations are the United States and Western Europe, which together account for over 70% of the company's revenues. MailerLite has over 38,000 business customers in 180 markets and employs approximately 100 employees in 30 locations in various time zones. In the last three years, the average annual increase in MailerLite's revenues was 43%, ”the release reads. “The acquisition of MailerLite opens up completely new development opportunities for us. It is not only a rapid increase in the scale of operations, but also a strong entry into a fourteen times larger market, which will provide us with the potential for further dynamic organic growth in the coming years. We can say that we are proudly joining the group of global CPaaS players such as Twilio and Sinch. This is a milestone in the company's development "- commented the president of Vercom, Krzysztof Szyszka, quoted in the press release. Vercom creates global communication platforms in the cloud (Communication Platform-as-a-Service - CPaaS), which enable companies to reach customers through a centralized platform - using many complementary communication channels (SMS, email, push, OTT messaging). Currently, the services of the Vercom Group are used by such entities as Allegro, OLX.pl, Answear.com, Rossmann, Żabka, mBank, IKEA. The company made its debut on the WSE main market in May 2021. Source
27.04.2022