The Insights Family – a kids, parents, and family market intelligence outfit – is moving to a larger office space in Manchester, opening a satellite office in London, and launching its Kids Insights and Parents Insights businesses into Poland.
The Insights Family is continuing its global expansion, increasing its real-time data on children, parents, and families, with Poland being its latest market. This will see the business survey more than 410 Polish kids, tweens, and teens, and 200 Polish parents of children aged between one and 16 every week.
Poland becomes the company’s 18th operational market – following the addition of Japan, South Korea, the Philippines, and Indonesia earlier this year. This means the company now surveys a family member every 60 seconds.
Nick Richardson, CEO & Founder of The Insights Family, said: “Our new offices will enable us to provide an environment in which our team will further prosper, and coincides with the launch of a number of new initiatives as we look to be global leaders in every sense of the word.”