The CCC Group plans 10-20 new openings of CCC brand stores in 2023, CEO Marcin Czyczerski announced.
“820 CCC stores are a base that is the result of the opportunities we see. In the CCC signboard, we optimize sales per square meter, digitize sales – this is the nature of the model we have focused on – i.e. the omnichannel model and we develop it. We want to get more out of a square meter digitally without unnecessary expansion. We even reduce these meters, inserting them into the space where we see them as legitimate e-footwear, and it works great with the so-called. points, e-shoe zones, is beneficial for CCC and e-shoes” – said Czyczerski during the videoconference.
“In 2023, we plan between 10 and 20 new openings in locations that offer the fastest return on investment. The return on investment in a digitized CCC store with an area of 500 m2 is very fast, so we do not run away from it, but we are growing primarily in terms of sales per square meter and digital signage,” he added.
The CCC Group is the leader of the Polish footwear retail market and one of its largest producers in Poland. The company has been listed on the Warsaw Stock Exchange since 2004.