CCC Group combines physical retail with digital e-kiosks in 750 stores

The CCC Group has equipped 750 of its stores in Central Europe with digital e-kiosks, the network said. The implementation of the solution from Nanovo covered Poland, the Czech Republic, Slovakia, Hungary and Romania.

“At CCC, we focus on omnichannel – we want to be available wherever our client is, where he likes to shop. The online and offline worlds are increasingly intertwining. Consumers appreciate the variety of offers on the Internet. At the same time, they want to be able to see the product and try it on before buying it. E-kiosks in brick-and-mortar stores are exactly this solution that connects the virtual and real world, ”said Jakub Grzelak, managing director for retail.

The company explained that the installation of e-kiosks took place after the test implementation in approx. 200 CCC stores.

“The development of e-commerce means entering the market of a huge number of new customers who have learned to use online stores over the last year. However, they do not want to be limited to one purchasing channel. What’s more, as CCC shows, physical formats can still accelerate sales and offer benefits. Solutions such as online and offline e-kiosks activate a new type of consumer experience while supporting logistics, education and in-store sales. We are proud that we can be a technological partner of CCC in the digitization of stationary stores in Central Europe and together, dynamically change the retail market “- said COO at Nanovo Marcin Płatek.


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