Genius Sports deal boosts betting market

European betting operator STS is seeking to enhance its in-play offering via a new official data and trading partnership with Genius Sports.

STS, the leading betting operator in the Polish market, will utilise Genius Sports’ LiveData and LiveTrading solutions, delivering official data and live pricing across thousands of sporting events per year.

The operator added that the partnership includes Genius Sports’ portfolio of premium official data rights, including popular events in Poland such as Euroleague Basketball, the Ekstraklasa top-tier football league and Polish Basketball League.

“STS is not only the largest Polish bookmaker, but we are also one of the biggest technology and data-driven companies in the iGaming industry,” said Mateusz Juroszek, chief executive of STS.

“Partnering with STS, the leading operator in the Polish betting market is further validation of our global commitment to official sports data,” said James McKiernan, head of commercial, EMEA at Genius Sports.

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