Smaller towns not enough for Oh Kino

POLAND The Oh Kino cinema chain, which specialises in locations in smaller towns, now also has plans to open an eight-screen multiplex in Warsaw.

New cinemas are to open in Cieszyn, Kwidzyn and Jarosław, adding 13 screens to its portfolio. The first two are to open in centres owned by the Inbap fund, while the other will be situated in Galeria Stara Ujeżdżalnia in Jarosław.

“We are continuing to implement our strategy of developing a chain of cinemas in smaller towns,. That this is the right decision can be seen by the successful cooperation we have had with investors: Inbap – on the projects in Cieszyn and Kwidzyn, and CD Locum in Jarosław. At the same time, we now have cinemas operating in Mysłowice, Oława and – most successfully – in Wrocław. Now the time has come for openings in bigger locations. It turns out that regardless of the size of the city, cinema-goers are looking for the right repertoire using modern technology and in a cosy atmosphere, which is our hallmark. We are glad that we have so many fans,” explains Paweł Trojan, the CEO of Oh Kino.

The Polish multiplex operator opened its first cinema in Mysłowice in 2016. Paweł Trojan, the founder of Oh Kino, was previously the director of Multikino’s investment department.



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