Chivas is celebrating the launch of the Chivas 18 x LISA limited edition bottle by bringing one of the biggest names in K-Pop to the metaverse.
Titled Regal Planet, the event will be Chivas’ first entry into the metaverse and will boast an immersive, virtual experience featuring LISA herself. Regal Planet will kick off with a live, ticketed event on Sunday, 27th November.
Attendees have the opportunity to show off their style with custom avatars which they can use to experience Regal Planet. Starting in the ‘Rise Up’ welcome lobby, Chivas and LISA fans will learn more about Chivas and its range of blended whiskies in the ‘Hustle Area’, with 3D bottles appearing to reveal the perfect serves and showcasing various cocktail recipes.
The tour through Regal Planet ends at the ‘Regal Stage’ where LISA will talk about her ongoing partnership with Chivas and host a Q&A session designed to give fans a peek into her world. LISA will also show attendees how to make her signature Pink Spice cocktail. The event finale will see a fireworks display.
From 30th November, guests will be able to revisit Regal Planet with their avatars to experience recaps of the main event. The event will be available for metaverse users in China, Taiwan, Korea, Singapore and Malaysia. Fans outside of these locations will be able to stream the broadcast through Instagram and YouTube.