CCC plans that by the end of the year its HalfPrice chain in Poland and Europe will have 65 stores. In the first month of operation of the HalfPrice chain in Poland, it was visited by over 500,000 people. Five salons will be opened outside Poland, including Hungary, Austria, Czech Republic, and Slovakia.
Currently, 13 stores operate under this brand.
- “The first weeks of operation of the new chain show that the concept of off-price stores turned out to be a great success and met with great interest of customers. Since May 4, we have been visited by over half a million customers. During that time, we opened 13 stores all over Poland. There will be 60 of them by the end of the year, and in the fall we will start selling online”, said the president of HalfPrice, Adam Holewa.
- The success on the Polish market meant that we decided to accelerate the opening of stores under the HalfPrice brand in several countries of the region. We are convinced that also in Europe, the chain will meet with the same warm reception as in Poland. The CEE markets, due to the activities of the CCC group to date, are well known to us. We understand and are able to meet the needs of local consumers. So we are confident about the result and success of HalfPrice in other countries, added Grzegorz Urban, the director of the international expansion of the CCC group.
In May, the CCC Group started in Poland with a new commercial network in the off-price category, under the HalfPrice brand. HalfPrice offers products from well-known brands at attractive prices. The offer includes clothing, footwear, accessories, cosmetics, toys as well as home furnishings and accessories.