Quad/Graphics Europe, a Poland-based unit, acquired Peppermint Warszawa of Warsaw for an undisclosed amount, Quad/Graphics (NYSE: QUAD) said. The deal bolsters the Sussex-based commercial printer’s transformation into a marketing services provider.
Quad/Graphics president and CEO Joel Quadracci said Peppermint shares Quad’s vision for reinventing how clients develop, deploy, manage and measure marketing campaigns across a variety of media channels.
“We continue to strengthen our solutions set worldwide to provide unparalleled value,” Quadracci said in a press release. “Quad can fulfill traditional agency functions – such as creative and media strategy, and campaign creation – while also providing integrated marketing execution across multiple channels.”
Peppermint serves clients across multiple countries and will continue to operate under its existing brand. Quad/Graphics Europe, based in Wyszkow, Poland, completed the acquisition Aug. 3.