Quad/Graphics Europe buys strategic and creative agency in Poland

Quad/Graphics Inc. said Monday that a European subsidiary has purchased a strategic and creative agency in Poland specializing in creating and implementing print and digital campaigns.

Quad/Graphics Europe, a Poland-based unit, acquired Peppermint Warszawa of Warsaw for an undisclosed amount, Quad/Graphics (NYSE: QUAD) said. The deal bolsters the Sussex-based commercial printer’s transformation into a marketing services provider.

Quad/Graphics president and CEO Joel Quadracci said Peppermint shares Quad’s vision for reinventing how clients develop, deploy, manage and measure marketing campaigns across a variety of media channels.

“We continue to strengthen our solutions set worldwide to provide unparalleled value,” Quadracci said in a press release. “Quad can fulfill traditional agency functions – such as creative and media strategy, and campaign creation – while also providing integrated marketing execution across multiple channels.”

Peppermint serves clients across multiple countries and will continue to operate under its existing brand. Quad/Graphics Europe, based in Wyszkow, Poland, completed the acquisition Aug. 3.


Source: bizjournals.com

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