Poland-based Taj Indian Group, which has created a niche for itself in Europe with its range of drinks, is set to launch fruit juices and spices in the fast-growing European and Indian markets.
The Taj Indian Group will launch juices in mango, litchi, guava, orange, pomegranate, and some other flavours under the brand name Ryna – Taste of Nature. The company is in the process of tying up with distributors in both Europe and India for the launch.
“We have received an excellent response for our wide range of drinks in Europe and we are already the number one in the continent in just a year. We have been working on launching fruit juices for quite some time. As more and more people start making healthier choices, we are now ready to launch a range of delicious and healthy fruit juices in Europe under the brand name Ryna – Taste of Nature,” said Harpreet Singh, Founder of Taj Indian Group.
The juices will be made in India and offer the freshness and goodness of the very best of Indian fruits. The juices will be launched simultaneously in India in March, to coincide with Holi, popularly known as the festival of colours.
While it gears up to launch juices, the Taj Indian Group is also gearing up to Indian spices, that have amazed homemakers around the world for decades, in Europe and India.