Last week in Warsaw, the first Xiaomi store outside a shopping mall in Poland was opened. The company is intensively expanding its network of stores: over a thousand outlets have already been established in the world, and there are 23 of them in Poland. By the end of October, we will also have 80 Mi Points, i.e. points of sale in larger stores, e.g. with electronics and household appliances, which complement the showrooms. Xiaomi in Poland is already responsible for 36 percent. the smartphone market, and in the second quarter of this year. recorded 82 percent. increase in deliveries.
“We are opening our 23rd store in Poland. This time, the location is slightly different from the previous ones, because all previous stores were built in shopping centers” – says Andrzej Gładki, deputy general director for the region of Central and Eastern Europe and the Nordic countries at Xiaomi. “We assume two types of locations in Xiaomi’s strategy and we will pursue both directions in the future.”
The fourth Warsaw Xiaomi Store was opened in Praga, at ul. Grochowska. As Andrzej Gładki emphasizes, the company builds its image through relations with users, hence the decision to locate was made, among others, by based on the votes of Xiaomi Community users.