The pandemic has significantly increased the number of orders from restaurants, and the competition in this market is considerable. Its leader, however, remains Pyszne.pl, which is already close to profitability. The company wants to enter a new market – it plans to start delivering orders from grocery stores, just like its competitors do. However, it will not build its own dark stores.
This year, the number of active users of Pyszne.pl, owned by the Dutch company Just Eat Takeaway, has already exceeded 3 million. The website is present in over 800 towns and cities across Poland and has over 13,000 people. partner restaurants. None of the other players has such a wide range.
“According to the Stav report, the increase in the value of the food order market in 2020 was over 40%. Pyszne.pl is the undisputed leader with over 60 percent market share of food ordering platforms. Competition is fierce, some companies will have to wait for profits. There is a lot of capital, they are all in the investment phase. With time, it should be clarified who will ultimately stay on the Polish market” – says Arkadiusz Krupicz, co-founder and managing director of Pyszne.pl.
Currently, delivery platforms more and more often deliver not only dishes from restaurants, but also purchases from stores. Glovo, which cooperates with Biedronka (deliveries from both its stores and dark stores), Auchan and Carrefour, puts a lot of emphasis on this. Uber Eats delivers purchases from Żabka, Bolt and Wolt are working on launching deliveries from dark stores – there are also special applications on this market, such as Jokr or Lisek.
“For sure, the core of our business will remain restaurants and delivery of dishes from them, but we are in talks with several partners from the food market and we plan to supplement our offer with the delivery of groceries from stores” – says Krupicz. – “In Canada, the Just Eat Takeaway group has its own dark stores. We intend to cooperate with partners in Poland” – he adds.