Nordic Entertainment Group (NENT Group) has confirmed will launch its Viaplay streaming service in Poland on August 3rd.
Viaplay will offer Polish viewers a combination of premium live sports, Viaplay Originals, international movies and TV series, and kids content, and will be priced at PLN 34 (€7.55) per month. Following its roll-out in Poland, Viaplay will be available in nine European countries, with the US to follow in late 2021, the Netherlands in Q1 2022 and four more markets by the end of 2023.
Anders Jensen, NENT Group President and CEO, commented: “Viaplay will offer Polish viewers something unique. Our combination of the best live sports, top-class Viaplay Originals, international films and series, and kids content is like nothing else on the market – and this is just the start (…)”
All international films and series on Viaplay, along with the majority of Viaplay Originals, will have Polish subtitles or voiceovers, and all kids content will have Polish dubbing. Major sports events will be shown with Polish commentators and studio programming from Viaplay’s sports studio in Warsaw.
As in NENT Group’s other markets, Viaplay will be available in Poland through direct subscriptions and third-party partnerships.