Viaplay becomes first platform partner of the all-reality streaming service hayu in Poland, Estonia, Latvia and Lithuania. hayu features top reality shows across a wide variety of unscripted sub-genres, including celebrity, lifestyle, home and design, dating, cooking, fashion and true crime. Hit global franchises available on Viaplay to include ‘Keeping Up With the Kardashians’, ‘The Real Housewives’ and ‘Below Deck’.
Nordic Entertainment Group (NENT Group) and NBCUniversal have agreed a multi-year deal that makes NENT Group’s Viaplay streaming service the first platform partner for hayu, the all-reality streaming service, in Poland, Estonia, Latvia and Lithuania. As a result, many of the world’s most popular reality shows will be available to viewers in all four countries from autumn 2021 as part of a Viaplay subscription.
Hendrik McDermott, Managing Director, Direct To Consumer – Global, hayu: “Europe continues to be a key focus in hayu’s ongoing growth strategy and this exciting partnership with NENT Group – our first platform partner in Poland, Estonia, Latvia and Lithuania – makes it even easier for Viaplay subscribers to access hayu’s extensive offering of the best US reality content, ad free.”