“Given the challenges surrounding cosmetics packaging recycling, it’s important to innovate new systems to find success,” says Olga Kachook, Senior Manager, The Sustainable Packaging Coalition.
“The Back-To-M·A·C program is a great example of a company leaning into the challenges and working to build meaningful solutions. We applaud M·A·C Cosmetics for their continued dedication to the Back-To- M·A·C program, and we hope it helps create a place for cosmetics packaging in the circular economy.”
Over 30 years ago, M∙A∙C Cosmetics helped usher in a new era for recycling cosmetics products through the creation of the Back-To-M∙A∙C takeback program. The program remains popular among consumers around the world looking for sustainable ways to discard their empty containers which are typically difficult to recycle.
The brand continues to expand the program’s global reach and recently debuted Back-To-M∙A∙C in Poland and Austria. The program is simple: People simply return their clean, empty products to a participating M·A·C counter to be recycled and what cannot be recycled is converted into energy.
Most M·A·C primary packaging – packaging used to contain the product itself, like an eye shadow pot or lipstick case – can be returned as part of the Back-To-M·A·C program. Some exclusions apply.