LPP plans to increase sales in the online channel to over PLN 5 billion in the financial year 2022/2023 (started in February this year) compared to PLN 3.96 billion achieved in the previous year, the company said.
“Sales plans for the financial year 2022/23 […] of which sales in the Internet channel exceed the level of PLN 5 billion” – we read in the management’s report.
In the year of In 2021/2022, thanks to online sales, the group achieved PLN 3,961 million in revenues, i.e. 77.7% more than in the previous year.
“High double-digit increases in online sales are the result of changes in customer habits resulting from the ‘convenience’ trend (convenient shopping). This trend gained popularity in the pandemic year 2020, during which, during the closures of brick-and-mortar stores, online shopping became an alternative to the traditional purchase channel, and its popularity did not diminish in the following year. Due to this situation, internet revenues in 2021/22 accounted for 28.2% of our group’s sales and 27.8% of Poland’s revenues, compared to 28.4% and 32.0%, respectively, a year earlier. About 39% of sales in the online channel in 2021/22 were generated by sales in Poland “- we read further in the report.
LPP manages the fashion brands Reserved, Cropp, House, Mohito and Sinsay. The company has been listed on the Warsaw Stock Exchange since 2001.