Dubai-based Liquid continues global expansion with new office in Poland

A team of 20 e-commerce experts will be based out of Liquid’s new office in Poland. Dubai-based Liquid is an award-winning retail-ideas company fully dedicated to ensuring brands sell, by helping shoppers buy.

The Liquid team will serve as a hub from which to offer its European clients a full range of go-to-market, strategic, creative and execution services, with the objective to tap into Poland’s globally renowned e-commerce talent. The team of 20 experts in Poland is led on the ground by Kornelia Samanta, a seasoned e-commerce professional who was previously based out of Liquid’s Dubai office.

Liquid’s expansion into Europe coincides with Amazon’s recent launch into Poland with their own dedicated website and subsequent marketplace offering. With the opportunity to now service regional clients in Poland, the decision to launch a European base made strategic sense.

Sachinn J. Laala, Liquid’s CEO said, “When looking at the ideal location to launch the base of our European operations, Poland was the clear frontrunner. Geographically, it serves as the perfect hub from which to service our clients across the continent. Europe’s tech and e-commerce industries have seen huge investments for a number of years and when you add the talent pool into the equation, the country comprises a fantastic combination of talent, opportunity and growth for our clients.”

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