Huuuge acquires match-3 game Traffic Puzzle for $39 million

Huuuge, a maker of social casino games that recently went public in Poland, has acquired the free-to-play match-3 game Traffic Puzzle from Picadilla Games for $38.9 million.

Picadilla Games is based in Wrocław, Poland. The acquisition marks the first significant milestone for the company’s growth and acquisition strategy since it raised $445 million in February on the Warsaw Stock Exchange. The deal takes Huuuge beyond social casino and into the casual games market, where it already has a number of titles.

Huuuge is already the publisher of Traffic Puzzle, and now it will own the game. CEO Anton Gauffin said in a statement that the puzzler has grown quickly and is now the company’s third-largest game. The puzzle category in which Traffic Puzzle competes accounts for over half of the $10.6 billion casual game market (according to analyst firm Eilers & Krejcik), and Huuuge’s increased activity there is important to its strategic goals, Gauffin said.

The company said it ranks among the top 10 companies in the multibillion-dollar social casino gaming market. It has more than 600 employees in 10 offices.

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