Honey Payment has a cooperation agreement with Havas Media regarding the DotBee application

Honey Payment Group, from the JR Holding ASI portfolio, has signed an agreement to promote the DotBee application through the international marketing agency Havas Media, the company announced.

“The subject of the agreement is to conduct a campaign for Honey Payment in order to acquire new subscribers of the DotBee application. The campaign will be conducted in social media using Google Marketing Platform, Google Ads, Facebook Ads and LinkedIn Ads. The total budget of the campaign is up to PLN 3 million in two stages, including PLN 0.3 million in the first one,” we read in the press release.

Havas Media is an international entity specializing in marketing. It is one of the strongest marketing companies in the world, with experience in promoting the largest global brands. Honey Payment chose her to promote its specialist chat solution on foreign markets, it was also reported.

“The goal of the planned campaign is to sell subscriptions to our DotBee application by approximately 30-50 thousand. users with a monthly subscription of USD 22, which in total may bring revenue exceeding PLN 20 million per year. We also want to increase the recognition of our brand on foreign markets,” said Grzegorz Szulik, president and founder of Honey Payment, quoted in the release.

The first stage of the campaign is scheduled to last 3 months, and the entire campaign will last a maximum of 8 months in total.

“Recently, the reverse takeover of Honey Payment was completed and it was listed on NewConnect. Now it’s time to start an intensive promotional campaign on global markets. We expect that this will allow for intensive scaling of the business and will also accelerate the organic development of the company – added investor and president of JR Holding ASI January Ciszewski.

JR Holding ASI is a company listed on the NewConnect market since 2012, focusing on investment activities and involvement in companies from the following industries: digital business, renewable energy sources, computer games, medical and biotechnology, deeptech, space industry and modern media. This year, the company intends to develop its portfolio by increasing its diversification, investing in the most promising ventures and launching new investment projects. Last year, the company submitted an issue prospectus in order to transfer its quotations to the main market of the WSE.

Honey Payment was founded in 2021 and is the owner of the DotBee marketplace and financial multi-application, which allows you to manage and manage your finances. In September 2023, it entered NewConnect by acquiring Maximus.


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