FoodWell wants to double the share of exports in sales to 20% by 2026

FoodWell wants to increase the share of exports in sales to 20% by 2026 from 10% currently, and has identified the European and US markets as priority markets for foreign expansion, the company said.

“We see great potential in exports and consider it crucial for the development of our company. Already, selling abroad brings us about 10% of our business. We want this distribution channel to develop the fastest of all. The minimum plan assumes that by 2026 we will double the percentage share of exports in our revenues. An ambitious but achievable goal, because we have strengthened the team, invest in the necessary tools, deepen cooperation with existing clients and work intensively on acquiring new ones. We also intend to work with the largest chains in the world, such as 7-Eleven or Whole Foods,” said Vice President, CCO FoodWell Michał Czerwiński, quoted in the release.

The company's strategy assumes that Germany, Great Britain, France, Scandinavian markets and a group of Central European countries will be the priority markets in Europe.

It was indicated that the category of bars will remain the main export product, but the breakfast category, developed under the Bakalland and Purella Superfoods brands, will also gain in importance in exports. In this year the company also plans to export a new product from the category of meat substitutes.

FoodWell (former Bakalland) is present in over 50 markets, mainly outside Europe, e.g. in Japan, Vietnam, United Arab Emirates (UAE). The company's products are available in over 20,000 stores. stationary stores on 3 continents. The FoodWell name is a corporate name with consumer brands: Bakalland, Delecta, Purella, BeRAW, Anatol.

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