Esports organiser and production company ESL Gaming and technology giant Intel have agreed a three-year renewal of their sponsorship agreement, including the Intel Extreme Masters in Katowice in 2025.
The new deal will start in 2022 and run up to and including the 2025 Intel Extreme Masters (IEM) in Katowice, during which time the pair plan to invest US$100 million in esports.
The two parties said the investment will bring ‘further product innovations’ and improvements for fans and players of competitive gaming. Both brands will also continue to deliver technology solutions to power all pro-level tournaments and events.
The new deal marks a continuation of what the pair claim is the longest running partnership in the esports industry, dating back two decades. Intel supported ESL’s early events before becoming the official title sponsor of IEM in 2006. In 2016, the relationship was expanded further as Intel became ESL’s global technical partner.
To date, Intel and ESL have held 82 IEM events across a total of 15 seasons, with tournaments being staged across North America, South America, Europe, the Middle East, China, Southeast Asia and Australia.