Enterprise Investors buys 80% of Snap Outdoor

Polish Enterprise Fund VIII, a private equity fund managed by Enterprise Investors (EI), will acquire 80% of the shares of Snap Outdoor – a distributor of mountain and climbing equipment and the owner of 8a – an e-commerce platform dedicated to active tourism and mountain sports.

The transaction, the value of which has not been disclosed, requires the consent of the Office of Competition and Consumer Protection.

Elżbieta and Piotr Czmochowie, the founders of the company, will remain among the shareholders and start cooperation with the EI team, the aim of which will be the further dynamic development of the company.

“We are convinced that the Snap Outdoor business model can be successfully replicated in other countries in the region, which often lack a leader operating in this market niche. Thanks to the experience in the specialized online retail sector and excellent logistics, the company can also become a platform to enter other niche e-commerce segments “- said the partner at EI, who is responsible for investments in the retail area, incl. for Intersport ISI and Snap Outdoor, Michał Kędzi.


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