Cloud Technologies bought the DSP platform for EUR 3.7 million

Cloud Technologies has completed the purchase of the Demand-Side Platform (DSP). Under the signed agreement, the company acquired all rights, including industrial property rights and copyrights, to the source code of the DSP platform for the amount of EUR 3.7 million. The purchase of technology is one of the key elements of the company’s development strategy for 2021-2023.

“At the end of last year, we debuted on the main market of the Warsaw Stock Exchange. Now we are pleased to announce the implementation of another important element of our strategy, which is the acquisition of technology. The acquisition of the source codes of the DSP platform is in fact the finalization of the transaction from 2019 related to the purchase of a license for the platform in question. For several years, we had the opportunity to carefully observe and analyze the synergies between the DSP platform and our proprietary DMP platform. (…),” said Cloud Technologies CEO Piotr Prajsnar, quoted in the communiqué.

The DSP platform is used to automatically purchase advertising space and enables data monetization. Previously, the capital group used a license for an external DSP platform, without the right to source codes and the possibility of developing the technology on its own and its further sublicensing.

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Cloud Technologies is a Warsaw-based company from the new technologies segment. He deals with big data, marketing and data monetization. Cloud Technologies has created one of the world’s largest data warehouses and Big Data Platform (DMP) – OnAudience.com. The company has been listed on the NewConnect market since 2012.

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