Omoda – a new brand owned by the Chinese concern Chery Automobile – plans to debut on the Polish market in June 2024 and intends to achieve a 5% share in the new car sales market in Poland within five years, the company announced. In 2024, the company expects to sell approximately 5,000. cars.
“The brand wants to achieve a 5% share in the new car sales market within five years. We know this is an ambitious plan, but we are confident in our products. Omoda 5 has been designed and refined for European users and we also want to provide them with good after-sales care. That is why we are looking for dealers who will also be able to provide car service and warranty services,” said Eric Zheng, director of the Omoda brand in Poland, quoted in the release.
The official premiere of the Omoda brand in Poland is scheduled for June 2024.
“In the first year of operation, Omoda focuses on delivering products, building brand presence and providing after-sales services. Although sales are not our main priority in this initial phase, we have set an initial target of around 5,000 units. However, we are not disclosing specific sales targets for 2025 at this stage. We are focused on successfully implementing our strategies in the first year, while adjusting our targets for the following years based on market dynamics and performance indicators,” Zheng told ISBnews.
Omoda assumes that at the beginning there will be about 20 showrooms open in the largest Polish cities, and eventually this number will increase to almost 40 sales points.
First, a combustion model with a turbocharged 1.6 TGDi engine will be available on the Polish market, in two equipment versions, priced at approx. PLN 30,000. euro (approx. PLN 130,000) for the premium version. Later, an electric model will join the range, with a range of 430 kilometers and fast charging.
As Omoda representatives emphasize, the company’s plan is not an aggressive pricing policy, but to provide a very well-equipped car at a relatively attractive price.
Omoda is an automotive brand established in 2022, positioned in the upper-medium segment, belonging to the Chinese state-owned concern Chery Automobile.