Swedish giant Klarna (“Buy now, pay later”) enters Poland

The pandemic accelerated the growth of the internet sales market both in the world and in Poland. More players want to make a part of this market. Swedish Klarna has just entered Poland – worth $ 45.7 billion. fintech – offering deferred payments as well as modern banking services. Sebastian Siemiątkowski from Poland is the co-founder and CEO of the company.

Until recently, in order to pay for online purchases with a delay, you had to get a credit card in advance, which was expensive and unavailable to everyone. Digitization has changed a lot – today you can postpone payment for purchases by using the services of special companies that verify the creditworthiness of customers and then pay stores for their purchases. And these regulate the payment within, for example, 30 days from the date of purchase, without incurring additional costs.

This is exactly how Klarna works, which after 16 years from its start in Sweden is a real giant. It currently has 90 million users around the world and carries out 2 million transactions a day, cooperating with over 250,000. sellers (merchants). The company is not only a buyer of deferred payments (BNPL – Buy Now Pay Later – Buy now, pay later), but also a bank with a license throughout Europe.

H&M becomes the first store with a service from Klarna:

In Poland, Klarna starts with cooperation with H&M – its deferred payments have already appeared in the e-store of the Swedish fast-fashion giant. Klarna’s partners around the world also include brands such as Saks, Sephora, Macy’s, IKEA, Expedia Group, Samsung, ASOS, Peloton, Ralph Lauren, Abercrombie & Fitch, Nike and Shein – it can be expected that it will also handle shopping in stores in Poland of these brands, as long as they are available on the Vistula River. Fintech will also focus on cooperation with local e-stores, it will also appear in stores.

Klarna is not only a button for deferred payments. The application developed by the company allows you to view recommended stores and manage payments with sellers.


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