Breuninger expands to Poland

After Austria (2017) and Switzerland (2019), Breuninger is now expanding to Poland in October 2021 and thereby delivering the beautiful things in life to a non-German speaking country for the first time. The planned launch of the new online shop for Germany’s neighbouring country is another fundamental step towards internationalisation and part of the ambitious growth strategy pursued by the fashion and lifestyle company.

Starting in October 2021, Polish customers can now discover around 1,500 international designer brands and select newcomer brands at The product range will be launched primarily in line with the existing Breuninger online shops in Austria and Switzerland, and will offer a unique selection in the areas of fashion, beauty and lifestyle within Poland.

Breuninger CEO Holger Blecker offers a few remarks about the new online shop: “We are very pleased and excited about our first online expansion outside of the DACH region. Our neighbouring country of Poland is an extremely interesting market that is growing dynamically and exhibits a high online affinity. With our range of premium and luxury items, we look forward to meeting the growing interest of Polish customers in premium and designer fashion and accessories in the future.”


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