Asbis became a distributor of the Loewe brand in all its markets

Asbis has signed a distribution agreement with Loewe Technology, the company said. The distribution agreement covers all 27 countries in which Asbis Group is present, i.e. the countries of Central and Eastern Europe, including Poland, the Baltic States, the former USSR countries, the Middle East, the Caucasus and Central Asia.

Asbis emphasizes that over the last few years it has developed a “strong network” of retail partners in the premium segment electronics in its markets, making it a very good distribution partner for Loewe products.

The signed agreement will allow Loewe to expand its presence in many new markets in the EMEA region and significantly increase the portfolio of premium segment electronics in the Asbis offer.

“We are delighted to welcome Loewe as our partner and to offer our customers its iconic products. This deal strengthens our reputation as a reliable partner that premium brands can trust. I admit that we are looking forward to supporting the Loewe brand in its development, said Asbis CEO Serhei Kostevitch, quoted in the press release.

Loewe Technology is a leading international TV and entertainment electronics brand headquartered in Kronach, Franconia. Asbis Enterprises Plc is one of the leading distributors of IT products in the emerging markets of Europe, the Middle East and Africa (EMEA). The company has been listed on the Warsaw Stock Exchange since 2007. The company’s consolidated revenues in 2021 amounted to USD 3.08 billion.


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