Allegro will launch marketplaces in Slovakia, Hungary, Slovenia and Croatia in 2024

Allegro will open marketplaces in another four countries in the region in 2024 and will enter Slovakia, Hungary, Slovenia and Croatia; if it is successful in these countries, it will start thinking about others, but no decisions have been made yet about where, Allegro Chief Financial Officer (CFO) Jon Eastick told ISBnews.

Allegro previously announced TODAY that it will rely on the experience from the Czech market when opening marketplaces in another four countries in the region next year, and Allegro.cz, the new marketplace in the Czech Republic, is already in full swing and gives Czech consumers access to the widest range of services on the market. choose from over 150 MILLION offers. The company indicated that it will take some time to balance the declining GMV generated on the MALL and CZC websites, but it is getting closer to this goal and is confident that brands well-known in the Czech Republic will become increasingly successful as key sellers on Allegro.cz.

“These four countries are in places where MALL already operates and their brands are already known, and we mean Slovakia, Hungary, Slovenia and Croatia. The development of these marketplaces will continue throughout next year – our technical team is consistently working on translating the platforms and preparing for operations in each country,” Eastick said in an interview with ISBnews.

“As for further plans, we will see how it goes, because the most important thing is to consistently build profitable businesses in these countries, and we are convinced that this can be done. And if we see success, then we start thinking about other countries, but no decisions have been made yet as to where. This is still ahead of us,” he added.

Allegro is the number 1 trading platform in Poland. Sales are carried out mainly by companies via the Allegro.pl marketplace e-commerce platform. Since October 2016, Allegro has been owned by Cinven, Permira and Mid Europa funds. The company debuted on the WSE in October 2020. It is included in the WIG20 index.

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