CCC launches new brand beyond shoes: HalfPrice.

On May 4, CCC opened pilot stores of its new brand HalfPrice. The first five outlets are located in the Wroclavia shopping center in Wrocław, Galaxy in Szczecin, Galeria Północna in Warsaw, Gemini Park in Tychy and Park Handlowy in Polkowice.

In HalfPrice stores, customers will be able to buy products from a very wide range. At HalfPrice, visitors will be able to buy clothing, footwear, accessories, cosmetics, toys as well as home furnishings and accessories.

HalfPrice will offer cheaper products and compete with other off-price chains. This discount store is to offer an increasing range of brands over time, which will be available at very low prices.

In May, five more stores will be opened in Opole, Zabrze, Kielce, Olsztyn and Bielsko-Biała. By the end of the year, customers will benefit from a wide range of nearly 60 stores under the HalfPrice brand.

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