Established in 2001, the Sygnał Association protects the intellectual property rights of broadcasters, distributors, licensors, recipients of TV programmes and other multimedia content.
Currently, it comprises 18 media and telecommunications companies operating in Poland. White Bullet is joining the Sygnal education campaign that provides lists of infringing websites to advertisers amongst others to stop funding piracy. White Bullet is also tracking the advertising funding Polish piracy and the impact of efforts on pirate revenues.
“We are delighted to support Sygnal as it helps to defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “The Sygnal Association plays an extremely important role in Poland by providing a policy forum to help shape international IP rules for a changing world, thereby helping legitimate players to use and protect their IP for economic, social and cultural development.”
White Bullet has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners.