The fashion group VRG plans to further expand its brands in the online channel, also abroad. The plans for this year include establishing cooperation with new partners and expanding sales to other countries, including Russia.
From the VRG Group’s brand portfolio, the Deni Cler Milano brand was the first to cooperate with Zalando in 2020. At the beginning of this year. its assortment also appeared in the Peek & Cloppenburg online store. At the turn of 2020 and 2021, Vistula made its debut on the CCC platform Modivo. From July 2021, Wólczanka and Vistula appeared on Zalando. In September this year. Bytom joined them.
On October 28, the second “flash sale” campaign of the largest online VRG brand, Wólczanka, was launched on Limango (the brand appeared for the first time in the offer for the club’s customers in June). Selected collections of the W.KRUK brand and its Picky Pica were also launched this year at Modivo (in August).
“Our sales results from this year clearly show that the company is effectively building revenues if it stands firmly on both distribution legs – offline and online” – comments Michał Zimnicki, vice president of VRG and CFO, responsible for logistics, IT and HR divisions.