Żubr beer brand buys land for Biebrza National Park to protect endangered species

Poland’s largest national park, the Biebrza National Park is a natural treasure on the map of Europe and one of the last valleys in Europe not destroyed by man. Meanwhile, approximately 40% of the land does not belong to it. The Polish Żubr brand is working towards securing this priceless area – in cooperation with the park authorities, Żubr is helping to buy land that should be actively protected.

“The protection of habitats is the most effective measure for nature, and not the protection of species. The protection of habitats is critical for an endangered species of birds to remain in the given area. Because it not only nests there, but also feeds, brings its chicks to the water and rests during migration. While farming is not appropriate protection of these habitats, namely appropriate de-bushing, mowing, etc. This will ONLY be possible if we acquire these lands for the Park and protect them properly” says Włodzimierz Wróblewski, Deputy Director of the Biebrza National Park.

Buying land is the priority for the Biebrza National Park, but it is a long and costly process. The involvement of the Żubr brand means this process can be accelerated. The first of the planned plots has already been purchased with funding from the brand and thus has enlarged the Biebrza National Park’s ownership of the area.

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