Gaming company launches branded-drinks in brand-extension move

Oshee drinks inspired by The Witcher 3: Wild Hunt have appeared in stores, CD Projekt announced.

The Witcher 3: Wild Hunt is still the strongest brand in CD Projekt’s portfolio. No wonder the Polish company continues to monetize it in various ways. A series of drinks with images of characters from the game has just hit the stores. The domestic concern Oshee is responsible for its production and distribution.

“After a dozen or so years on the sports market, we felt that we had to go out wider. We’ve started exploring areas that are still unknown to us. Cooperation with CD PROJEKT RED is very important to us because it allows us to open the gates to new worlds” – said Tadeusz Czarniecki, marketing director at Oshee.

Isotonic drinks and energy drinks with the contents of the characters from The Witcher 3: Wild Hunt have hit the shelves. On the bottles and cans we can see figures of Geralt, Yennefer, Ciri and Eredin. There is also an “energetic” with the symbol of the Wolf School among them.

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