CCC’s new HalfPrice retail concept hits Budapest

The HalfPrice retail chain from the CCC Group has opened the first store abroad in the center of Budapest. The Polish brand has further plans for foreign expansion. More venues are to be opened in Austria and the Czech Republic.

“International expansion is one of the important business goals. We are very pleased that HalfPrice is now available for clients in Budapest. The chain has won the hearts of Poles and I am convinced that the same will be true of the citizens of Hungary, who from today can use a wide range of products from well-known brands at very attractive prices” – said the president of HalfPrice, Adam Holewa.

The first HalfPrice store abroad was opened in the center of Budapest at Vörösmarty Square.

HalfPrice is a new brand that debuted at the beginning of May in Poland. Three months from the launch of the concept, the CCC Group opened 21 stores visited by over 2 million people.

In August, the chain will also debut in Austria, and in September in the Czech Republic. By the end of December this year. around 60 stores under the HalfPrice brand will be opened in Europe.

“The CCC Group has been operating in Hungary for 9 years. We perfectly know the needs and tastes of local consumers, which is why we are sure that everyone will find something for themselves in HalfPrice’s offer. For nearly 2.8 thousand m2 of the new store, we have prepared a wide range of products from well-known brands at very attractive prices” – summed up Malwina Winter, vice president for purchases.

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