Print media consolidation: Germans by Swiss Edipresse Polska -“Viva!” &”Party”

Burda Media Polska publishing house acquires the Swiss company Edipresse Polska. The contract for the sale of the company has already been signed, but the consent to the transaction has to be granted by the Office of Competition and Consumer Protection.

“The Edipresse Group has become one of the leading media players in Poland with a significant presence on the magazine market and a strong position on the Internet, mainly in the women’s segment, and fits perfectly with the multi-channel organization strategy that Burda Media Polska is successfully implementing” – writes Alexander Sorg.
The acquisition of Edipresse Polska opens up exciting new development opportunities for us, enabling us to accelerate our digital transformation and strengthening our consumer business in Poland, with a focus on lifestyle and beauty.

The amount of the transaction was not specified. It will be finalized after obtaining the consent of the President of UOKiK.

Edipresse Polska today includes the magazines “Viva!”, “Viva! Moda”, Party”, „Mamo, to ja” and „Twoje Dziecko”. In recent years, the company has closed, among others, the biweekly „Flesz. Gwiazdy & Styl” and sold to Bauer „Przyjaciółka”, „Pani Domu” and „Poradnik Domowy”.
Burda Media Polska belongs to a German media concern and publishes such magazines as “Elle”, “Claudia”, “Gala”, “Glamor”, “My Beautiful Garden” or “Focus”.

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