Full-throttle expansion of HalfPrice chain from CCC Group

HalfPrice – from the CCC Group – plans to open 10 more new stores by the end of the year, announced the president of HalfPrice, Adam Holewa.

“As of May 2021, we have opened a total of 38 stores under the HalfPrice brand in 4 countries, then 10 are under construction and will be open by the end of 2021.” – Holewa said during the presentation of the new strategy of the CCC Group for 2021-2025.

He added that the company sees potential for 250 stores with an average area of 1,500 m2 by 2025.

“E-commerce is starting in the coming days and we want its share to be at least 20% of HalfPrice’s revenues. Plus profitability. We assume a gross margin on sales of approximately 45% and a dozen or so percent of EBITDA profitability, ”added the president.

In October this year. the president of the CCC Group, Marcin Czyczerski, said that by the end of next year, the number of Half PrIce outlets will increase to 60.

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