Premium Packaging firm Swedbrand has announced the opening of its new converting plant in Poland for customised rigid boxes for luxury products.
Now part of a global production network of owned and partner-run facilities, the ‘state-of-the-art’ Swedbrand Poland Gdansk plant is being marketed to deliver reduced cost and time for intra-Europe.
The company had well-established packaging capabilities in China and Vietnam, and began looking for opportunities to initiate production in Europe two years ago.
The Gdansk facility is managed by Bogdan Putko, who has 35 years experience in the Polish packaging market, and has worked with global brands.
“We’ve seen dramatic increases in both time and cost for shipping from China to Europe. While manufacturing time and labor costs are somewhat higher in Poland, it can take four to five weeks just to secure a 40-foot container in China, and then five to seven weeks to ship it to Europe. In addition, just in the last few months, shipping cost has increased by a factor of four or five, from US$2,000 for a 40-foot container to as much as US$10,000. Our shipping cost per truckload from Poland to Germany, for example costs between €850 and €1,300 and can be accomplished in as little as three days.”
He added that for brands, these reduced shipping costs mean a competitive overall cost for the premium rigid boxes that are important in projecting their brand image and increasing shelf appeal for their luxury products, while protecting often fragile contents.
In addition, being able to get product to the shelves by up to a month earlier than previously possible results in a significant revenue opportunity for brands and retailers.