Romet opens its own representative office in the Lithuanian, Latvian and Estonian markets, the manufacturer said. This is the result of a 100% increase in orders from the Baltic countries (up to 25,000 for the 2022 season) and the intention to build a strong position in this region.
By establishing cooperation with a strategic partner in Lithuania, a local advertising campaign will be carried out in digital channels as well as in information and trade magazines. The company also plans to allocate an additional budget for the development of online sales. The steps taken will allow for full flexibility in marketing and sales activities, we also read.
“Romet’s strong position and the situation on the bicycle market make it the right time to invest. The choice of region is important in the commercial strategy due to logistics, the possibility of quick response and shipping of goods, as well as integrated advertising campaigns. The expansion of direct sales in the Baltic countries is for us the beginning of creating an independent market in other European countries, where we are consistently planning to implement this business model”, commented Grzegorz Grzyb, Vice President.
Romet reported that its revenues from foreign markets for 2021 amounted to over PLN 150 million.
Romet is a family company with 100% Polish capital, a leader in the two-wheeler industry with over 30 years of experience in the production of bicycles. In its factories, it produces annually about 400,000 bicycles, which accounts for 1/3 of all production in Poland. Romet factories are located in the headquarters in Podgrodzie near Dębica and in Jastrowie in the north of Poland, together with a logistics center in Kowalewo.