Private label is an opportunity for smaller companies to compete with global brands

In Poland, the share of private label (private label) is relatively low compared to other EU countries, and the development of the private label is conducive to small and medium-sized producers in their development and may give a chance to compete - even to a minimal extent - with large, global brands, says in an interview with ISBnews.tv Stanisław Kluza - president of the Quant Tank Expert Debate and Analyzes Institute, co-organizer of the conference "The role of retail trade for the socio-economic development of Poland".

“A topic that accompanies the retail industry is the discussion about private label. At some stage in the public debate, it was excessively criticized, but paradoxically, the analyzes show that, first of all, the share of private label in Poland is relatively low compared to other EU countries. And secondly, the development of the private label is conducive to small and medium-sized producers in their development "- said Kluza in an interview with ISBnews.tv on the sidelines of the conference on retail trade organized by Quant Tank, Institute of Economic Development of the Warsaw School of Economics (SGH) in Warsaw and the Institute of Statistics and Demography of the Warsaw School of Economics.


According to him, there is still room for the emergence of new companies and the development of new products and new industries. Examples include foods that are increasingly in vogue - either high in protein, or meatless, or low in sugar or other ingredients. Such niches certainly exist in the area of ​​bio-food or organic food, he mentioned.

“Today it is difficult to win in the grocery or retail market with high-margin or very expensive products. The key to success, however, is quick marketability and a very high turnover, here retail chains can paradoxically be helpful in this, ”summed up Kluza.

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