Following the entry into force on March 1 of the agreement on geographical indications (GIs) between the European Union (EU) and China, vodka producers in Poland are eager to bring their premium products to China and further explore the promising market there.
In 2020, Poland produced 970,000 hectoliters of pure vodka, 7.7 percent less than in 2019. The value of pure vodka exported from Poland in 2020 was 521 million Polish zloty (PLN, 138.4 million U.S. dollars), of which 1.6 million PLN worth was shipped to China, according to preliminary data from Statistics Poland. Poland expects the EU-China agreement on GIs to help reverse the downward trend in Polish vodka exports.
One of the main benefits of the agreement is that individual producers no longer have to apply for a geographical indication in China. “Polish companies do not have to apply for such protection on the Chinese market anymore,” Michal Rzytki, director of the Department of Food Quality and Plant Production Safety at the Ministry of Agriculture and Rural Development, said in a statement. “This is done by the European Commission.” Enditem