Polish sports-themed YouTube channel Kanał Sportowy is investing in a direct-to-consumer OTT service that it says will allow for censorship-free publishing and extended flexibility in creating marketing opportunities for sponsors.
The OTT service will enable Kanał Sportowy’s community to follow the sport-related shows of Mateusz Borek, Michał Pol, Tomasz Smokowski, Krzysztof Stanowski and Maciej Sawicki across the service’s multiscreen apps, including apps on a range of Cconnected TVs.
Redge Media, the technology outfit that supports the AVOD operations of player.pl and TV3 Baltics, will facilitate Kanał Sportowy’s moving of its content to its own end-to-end platform. Kanał Sportowy is also receiving support from the Arskom Sport Brokers agency, a specialist in sports marketing in the Polish market.
“When the YouTube channel grows, it is essential to be fully manageable in terms of content publication and appropriate advertisement selection. Kanał Sportowy, arguably the biggest sport channel now on internet TV, had experienced several limitations recently, to which Redge Media perfectly addresses. Thanks to our native technology, there will be no suppression or business halt, all that remains is the energy and creativity of the host team, which seems to be increasing every week,” said Przemysław Frasunek, member of the board at Redge Technologies.