Marketing and opinion research company, OpinionWay, has established a new office in Poland, the latest in its international expansion.
OpinionWay Polska will be headed by managing director Nicolas Curtelin – who has been living in Poland since 2008 – and Piotr Sztabinski will be in charge of business development.
It will have production and development teams located in Krakow and Warsaw respectively. OpinionWay Polska will work with local and international customers in the country.
This expansion follows its launch of three subsidiaries across North Africa – Tunisia, Morocco, then Algeria in 2019.
Hugues Cazenave, president and founder of OpinionWay, said: “Thanks to its fast growth in recent years, the OpinionWay Group has now reached a critical size which allows it to embark on a new phase of its international development. We are convinced that the innovative offers developed by OpinionWay in France can be more widely deployed beyond French borders. Poland is an excellent regional hub to serve our international customers and develop OpinionWay in Eastern Europe.”