Live Nation Entertainment has acquired Poland-based promoter Go Ahead.
Go Ahead was founded in 2005 by Łukasz Minta and Andrzej Jegliczka and is based in Poznan, where Live Nation Poland will now open a regional office.
Live Nation Poland’s central office will remain in Warsaw.
Go Ahead is one of Poland’s leading club promoters and has worked with the likes of Wolf Alice, Khalid, Twenty One Pilots, Years & Years, George Ezra, Florence + the Machine and Tom Odell among others.
In addition to bringing global stars to Polish audiences, Go Ahead organises an annual three-day showcase event and conference in Poznan called Spring Break, which is aimed at promoting Polish musical acts.
“GO AHEAD HAS BROUGHT MANY INTERNATIONAL ARTISTS TO POLAND OVER THE YEARS AND WE ARE CONFIDENT ABOUT WHAT WE CAN ACHIEVE TOGETHER IN THIS NEW ERA FOR US.”
STEVEN TODD, LIVE NATION
Steven Todd, Managing Director Live Nation Central & Eastern Europe said: “We are excited to welcome Łukasz and his team to Live Nation.
“Go Ahead has brought many international artists to Poland over the years and we are confident about what we can achieve together in this new era for us.”
“WE LOOK FORWARD TO BEING A PART OF LIVE NATION, AND HOPE THAT THE COMBINATION OF OUR TEAM AND THE LIVE NATION INFRASTRUCTURE WILL KEEP THE POLISH AUDIENCES ENTERTAINED FOR YEARS TO COME.”
ŁUKASZ MINTA, GO AHEAD
Łukasz Minta, Go Ahead co-founder, added: “We have enjoyed many successes over the last few years. I’m particularly proud of Spring Break which has become a real platform for local artists, and a key date in the musical diary for Poland.
“We look forward to being a part of Live Nation, and hope that the combination of our team and the Live Nation infrastructure will keep the Polish audiences entertained for years to come.”Music Business Worldwide