The Lajuu company, co-created by actress Weronika Rosati, introduces a new, prestigious brand to the Polish market. Innovative components, natural and vegan recipes and ethical production are the features of the cosmetics that will be available for sale in May this year. The products entering the market will be accompanied by a crowdfunding campaign, which in April this year. will be launched on the Beesfund.com platform. The new entity wants to obtain nearly PLN 1 million for the development of its business and conquering the Polish and American market.
The Polish cosmetics market is currently the sixth largest in Europe, and its value exceeds PLN 18 billion. Natural cosmetics are becoming more and more popular in Poland – in 2018 the value of this market amounted to PLN 0.9 billion and already then products from this category accounted for almost 4 percent of the value of the entire beauty industry
Taking advantage of good forecasts for the industry, as well as the trend of vegan and natural ingredients, Lajuu SA introduces a new premium class care brand, the secret of which are innovative recipes and selected ingredients. The involvement of a celebrity in the business, with a wide audience both in Poland and abroad, is to affect the market success of the brand.
Crowdinvesting for nearly PLN 1 million
The Lajuu brand entering the market will be accompanied by a crowdfunding campaign, which in April this year will be launched on the Beesfund.com platform. Thanks to it, the community will be able to buy shares of the company with a total value of PLN 995,000 and co-create this business. “We invite to our business a group of individual investors interested in the development of the natural cosmetics market, who, like us, see its huge potential, as well as enthusiasts and enthusiasts of natural care who want to co-create high-quality products with us”, says Paweł Kibalczyc, vice president of the management board of Lajuu .