HalfPrice opened its first store in Zagreb

The first Croatian HalfPrice store was opened in Zagreb, where customers will find a wide range of products from well-known brands at very attractive prices. The network is also present in Poland, Hungary, Austria and the Czech Republic. Since its debut in May, the brand has opened approx. 40 points, including 6 foreign ones. The chain’s online store will also make its debut soon.

HalfPrice is a modern off-price store concept that offers a wide selection of popular brand products at attractive prices. The diverse assortment of customers will find: clothing, footwear, accessories, cosmetics, toys as well as home furnishings and accessories.

“The development of the HalfPrice chain in Central Europe is our strategic goal, and one of its elements is the announced debut on the Croatian market. It is the success of the entire team, preceded by thorough analyzes and observations of customer expectations, characteristic of this part of the region. We believe that the off-price concept will win the hearts of Croatian bargain hunters,” says Adam Holewa, President of the Board of HalfPrice.

The first Croatian HalfPrice was opened in Zagreb at the Westgate Zagreb gallery. – HalfPrice is very popular among customers in every market where it appears. This is primarily the result of a rich offer, but also a new quality of services in the dynamically developing off-price category, which so far has been lacking in our part of Europe – says Joanna Czyżewska, Vice President of the Management Board of HalfPrice for Sales.


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