Model Joanna Krupa has been the face – and body – of the Esotiq lingerie brand since 2011. She not only promotes herself, but is also a co-owner and creative director. Some collections even have special labels “created by Joanna Krupa”.
Esotiq & Henderson did quite well in the crisis in 2020, although there is a regression. It generated a total of PLN 5.5 million of net profit, i.e. almost half a million less than the year before. Sales alone dropped from PLN 180 million to less than PLN 174 million.
E&H comes out of the coronavirus crisis with an ambitious plan to open up even more to customers. Esotiq & Henderson plans to open 11 new stores in Poland and 7 outlets on eastern markets, mainly based on franchise.
“In Poland, we focus on the development of the franchise network and this year we plan to open 11 new stores. We do not rule out a selective approach to acquisitions of a chain of stores with advantageous locations” – announced President Adam Skrzypek during the presentation of the results for 2020.