Betclic launches ’Betting Since Forever’ TV campaign

The Betclic Group has launched a new TV advertising campaign called ‘Zakadamy si od Zawsze’ (‘Betting since Forever’) to freshen its brand image in Poland.

The HD campaign, co-produced by Warsaw ad agencies 180HeartBeats and JUNG-v-MATT, attempts to highlight Betclic’s reputable status as one of Europe’s oldest online sportsbooks.

According to Bartomiej Poskonka, national manager for Betclic Poland, the French betting business needed a “stand-out advertising campaign” to help it achieve its Polish market growth goals.

“We figured stepping outside would allow us to stand out. That is why we were looking for an idea that would push us into new directions,” Płoskonka commented on the campaign.

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