Italian Argo enters Poland, targets agriculture

The Italian Argo Tractors group is intensifying its activities on the Polish market. The manufacturer of tractors with the Landini and McCormick brands has just launched a representative office in Poland, which Waldemar Zaremba, CEO of Argo Polska, said in an interview with Grzegorz Antosik

The Argo Polska company has just been established.

“A subsidiary of the Italian company Argo Tractors. The commencement of operations by Argo Polska means that, as is the case with all major tractor manufacturers, we are switching to a sales model through a subsidiary. We are on the verge of organizing the entire base from scratch – the company will be located in Mazovia. Today we can say that Argo Polska in the initial period will be dealing with the reorganization of the dealer network, as well as the preparation of training processes for traders and mechanics.

We will employ people related to the product, service and sales, which means that our department will provide dealers with full support – in terms of service and distribution of machines and spare parts. Recruitment processes are nearing completion, so the full organization should start in July this year.

It is also important for our dealers that we will be active in the marketing sphere, we want to show that we are very serious about the Polish market. Thanks to our mediation, dealers will have much better and closer contact with the factory. We want to show that both they and our clients can count on our full support and are the most important link in our cooperation.”

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