PE firm Abris buys majority stake in Orbitv photography firm


Leodill Limited – a subsidiary of Abris CEE Mid-Market III LP fund, managed by Abris Capital Partners – has signed an agreement to acquire a majority stake in Orbitv – a world leader in automation in the product photography market, Abris said.

“This transaction fits in perfectly with the global and regional trend of changing consumer behavior from offline to online. The long-growing e-commerce market, which has accelerated even more in the last two years as a result of the pandemic, is fostering innovative companies such as Orbitvu. Increased online sales of products and the greater number of companies and traders around the world operating online means that more and more effective tools are needed to automate the production of visual content. In our opinion, the Orbitvu offer perfectly meets the needs of the new reality. We believe that, together with the founders and such an experienced team of the company, we will successfully implement the strategy of introducing further innovative technological solutions on the product photography market “- said the investment director at Abris Capital Partners, Sylwester Urbanek.

Abris Capital Partners manages private equity funds that invest in Central Europe. The assets under the management of Abris Capital Partners amount to over EUR 1.2 billion. Over the past decade, Abris funds have implemented over 26 investments in Poland and Central Europe.

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