The Spar Group company from South Africa, which has taken over the Piotr i Paweł chain from Poznań, is testing a new format for the store in Poland. The first facility under the Tops name has just opened in Poznań selling alcoholic beverages.
Tops! operates as an in-store store within the Eurospar supermarket. The facility has a separate space, cash desks and special promotional offers.
“Tops! is the largest alcohol brand in South Africa. It developed around Spar stores – this is the result of South African law that forbids the sale of alcohol inside the store, so separate outlets are necessary. Now we are developing this proven concept in Poland and we are convinced that it will be successful. Our clients have a wide selection and comfortable purchase conditions, as well as numerous promotions” – emphasizes Wayne Hodson, President of Spar in Poland.
As reported by Wiadomościhandlowe.pl, Spar made steps to be ready to launch Polish points under the Tops logo already a year and a half ago! The Polish network operator, Wasz Sklep Spar, then applied to the Patent Office for registration of the Tops! Brand. At the same time, Spar emphasized that it did not intend to use this brand to develop the range of private label alcohol products.